But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company's name must be sold first.
Let's start to think of your employees and strategic partners as internal prospects. What have you done to really light their fire about what your company does cheap air max tn , about how it is different, about the unique value you can bring to a service relationship?
Most of the time small business owners completely neglect the notion of what might be called "marketing training." But then they wonder why no one in the organization get pumped up about providing over the top service. Or why no one really has a clear picture of who or what makes a good lead.
I can stress this notion enough. Any person in your organization that comes into contact with a client or prospect in any fashion is performing a marketing function.
So, now that you know who the first target market is, get out there and start pounding the isles cheap air vapormax , cubicles, break rooms, and conference tables looking for prospects who are just dieing to to be sold on the vision you have for the business.
What if everyone if your company was made to understand that part of their job, no matter what else they did cheap air max 97 , was marketing.
Can you imagine an organization with a culture like that?
Picture this. Your head of operation is at a cocktail party and someone asks them what they do for a living and instead of this: "I'm the head of operations for a small electrical contractor" they utter these words: "I make contractors look brilliant."
Or what if a field technician was confronted with a problem and instead of passing that problem on they saw to it that the problem was addressed and then they called the client back and made sure they were happy and offered to send the client some movie passes for their trouble.
Here's an idea. Go out and print up new business cards for everyone at your firm that say vice-president of field operations and marketing fanatic. The marketing fanatic now becomes a part of everyone's title.
Of course, now you actually have to do the sales job or, like any good selling, the process of educating your internal clients. But here's the good news. They want to be sold. They are dieing to be sold.
I suggest you look at setting up quarterly meeting that focus on all aspects of marketing your firm ? lead generation cheap air max 95 , selling, and customer service. Then maditorily invite your entire staff for marketing seminars.
Build marketing training into your hiring meetings and staff orientation. Make it a part of your routine reviews. Write a entire chapter on marketing into your employee manual.
If you meet resistance to this notion it is because you have not made it priority in the past and people will always resist change. The key is that make sure they understand that this isn't just another chapter from the latest business article you read. You must make the new found emphasis on marketing an expectation and a requirement.
Teach you people who makes a great client, the exact words they should use to describe your firm, how your firm is different cheap air max 90 , the promotions you have planned for this month and next month, the challenges your prospects face, the goals you have set for your marketing.
Finally, find a way to turn your marketing into a game. If you can find a way to motivate everyone in the organization to help grow the enterprise cheap nike air max shoes , think what a machine you could create. And if you find that you have people that don't want to play the game?do them a favor and get rid of them. Let your folks know from day one that they are part of the marketing team.
Copyright 2004 John Jantsch
About The Author
John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of "How To Create the Ultimate Small Business Marketing System in 7 Simple Steps" by visiting Many people use sugar as medicine. Sugar tends to change the way our metabolism uses specific amino acids to make the neurotransmitters needed for proper brain function. Eating refined carbohydrates increase the level of the amino acid tryptophan, which helps to create the neurotransmitter serotonin. Serotonin is the calming neurotransmitter. So when we need to relax we will crave sugar so that we can create more serotonin. This is one of the main reasons sugar is so addictive.
Refined sugars are added to many foods to improve the taste. Sugar consumption has increase dramatically since the 1950's. The U.S. Department of Agriculture estimated in 1993 that the average American ate 130 pounds of sugar per year, in 1998 it went to 147 pounds of sugar, and now this number is around 170 pounds of sugar per year. This includes whole sugar and many forms of processed sugars cheap nike air max , including high fructose corn syrup. If you are tired all the time, look at your level of sugar consumption and foods that turn to sugar quickly in your system.
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