adidas has given its AlphaBOUNCE silhouette adidas boost shoes a new look (and upgrade) with the introduction of the AlphaBOUNCE Beyond.The adidas AlphaBOUNCE Beyond is a running shoe designed to celebrate athletes who use running as a tool to dominate their sport. The Beyond, one of the only training shoes built for running with heel to toe cushioning, is updated for more versatile multidirectional movement including a wider midsole and forged zones for stability and quick cuts and a Continental Rubber outsole for more traction on all surfaces.The silhouette is aimed at athletes who do not identify themselves as runners, but instead use running as a training tool for their journey to become the best in their game. The AlphaBOUNCE Beyond is a running shoe which gives them a competitive edge, allowing them to play the game at their pace, control its tempo and dominate the game. The new colorways integrate a mixture of black, white and grey shades which highlight specific areas of the silhouette that were impacted by stress during the testing process.The AlphaBOUNCE Beyond is available on adidas for $120 starting January 17 and in-store worldwide starting January 24 with more colorways rolling out in February.

Matte black three stripe caging system, TPUL heel counter, a white Boost midsole and red Continental outsole completes the design. A special Chinese character surrounded by dog fangs also rounds out the New Year theme.Retailing for $180, look for the adidas ultra boost triple white adidas Ultra Boost 4.0 CNY at select adidas stores and online on February 1st. Always keep it locked to KicksOnFire for the latest in sneaker news and release dates.It is being reported that a new colorway of the adidas Yeezy Desert Rat 500 will be releasing soon . Although no release date has been linked to the drop, we do know that the shoe is dubbed the adidas Yeezy Desert Rat 500 Blush and is constructed out of a combination of adidas swift run mesh, suede, leather on the upper and a chunky midsole down low.When the adidas Yeezy Desert Rat 500 made it s debut when it was sold as a bundle pack back in December, it sold for $760.

The BAPE x adidas Dame 4 Pack will be releasing next month. The pack is said to consist of Green Camo and Black camo offerings. What we did not know is that the BAPE x adidas Dame 4 Pack also includes a Red Camo pair said to be a Friends and Family exclusive.Regardless of the colorway, all three pairs comes with BAPE s iconic shark face logo with the shark teeth on the midsole and eyes on the toes. The camo covered sneaker also comes with special detailing such as the dual branding on the insoles and the WGM (World Gone Made) on the sock collar. You won t be able to cop the Red pair, but the Green and adidas gazelle womens Black pairs will be releasing next month during NBA All-Star Weekend for the retail price of $150. What pair from the three are you feeling the most?

Berlin s Overkill has come together with adidas to release a special and limited colorway of the adidas EQT Support 93/17 known as the EQT Support 93/Berlin.This collaboration is inspired by the public transport company Berliner Verkehrsbetriebe (BVG) and features the pattern of the BVG seat covers on the TPU support. In addition, the limited edition model has an annual season ticket for the BVG public transport network incorporated into its tongue. When being worn, the EQT Support 93/Berlin shoes are valid from January 16 up to and including 31st of December 2018 as a ticket for all BVG means of transportation. The adidas EQT Support 93/Berlin has a black mesh upper and a white Boost midsole for contasrt. The iconic 3-Stripes in black also serve as eyelets for the yellow laces. A white leather panel on the outer side provides contrast.The adidas EQT Support 93/Berlin will be releasing exclusively at Overkill on January 16th and will be limited to only 500 pairs. The retail price tag is set at $180 Euros.

First designed as a trail runner in 1979, the adidas Marathon TR is back in 2018, and the classic silhouette is now available in two original colorways as part of an  Epochal pack. Featured is the olive green pair that is made from a mix of mesh and suede across its upper, with metallic silver accents used on the three stripe branding across its sides as well as on the heels. A white midsole along with a trail-inspired outsole in black finally completes the design altogether.Retailing for $110, look for this adidas Marathon TR Epochal Green at select adidas stores and online today. Always keep it locked to KicksOnFire for the latest in sneaker news and release dates.

The Dragon Ball Z x adidas Yung-1 Frieza you see above is said to be just one of the seven Dragon Ball Z x adidas collabs from the collection dropping this year.This special iteration of the Yung-1 comes dressed in a Cloud White, Unity Purple and Clear Lilac color scheme inspired by the adidas tubular defiant look of the Frieza character. The shoe construction consists of a White mesh and leather upper contrasted by the Purple and Pink accents noted on both the upper and sole unit.Are Dragon Ball Z excited for this upcoming collab with adidas? Look for the Dragon Ball Z x adidas Yung-1 Frieza to release sometime during the month of August. Stay tuned as more info begins to surface.Next up for the Pharrell x adidas NMD Hu Trail is this brand new colorway dubbed Holi said to be inspired by the Holi Festival which is a spiritual celebration of color and love observed in India.